STRATEGI CO BRANDING DI GEMBIRA LOKA ZOO UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN
| Main Authors: | , AFRILIA RATRININGSIH, , Widyarini Wirjono S.E., M.M |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/131399/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71862 |
Daftar Isi:
- Gembira Loka zoo have a considerable tourism potential to be developed especially on educational tourism, so it need an effort to promote its product. Co-Branding is one of the promotional strategies carried out by Gembira Loka zoo to attract tourists and communicate various information about innovation that has been done by Gembira Loka zoo. The research aims to identify promotional strategy using taxi as the media of co-branding in Gembira Loka zoo. The research used descriptive method that conducted by interview, data collection, and literature study. The result of the research were, Gembira Loka zoo has been doing promotional activities through co-branding strategy by cooperating with Jas taxi. Gembira Loka zoo choose Jas taxi as a partner for co-branding because is dynamic and having some transport which are spread all over the city. There are constraints in this cooperation, which are checking and maintenance sticker attached in a taxi. For the next, if co-branding strategy gave good contribution, the Gembira Loka zoo will still maintain cooperation with Jas taxi.