ANALISIS STRATEGI PEMASARAN HOTEL CANDI BARU KOTA SEMARANG
| Main Authors: | , DWI AYU SITORESMI, , Fahmi Prihantoro, S.S, S.H, M.A |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/131250/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71702 |
Daftar Isi:
- Candi Baru Hotel is one of one-star hotels in the city of Semarang, Central Java, known as The Hotel With View. The hotel building falls into the category of a heritage building since it was built in the Dutch colonial era. The hotel has twenty one rooms vary from Suite, VIP, Deluxe, Family, Standard, and Economy. The hotel is owned by PT. Sidomuncul, tbk. In running the hotel, the owner does not set a target income, but only aims at passing the break even point. The organizational structure of this hotel is very simple and is set like a familybusiness. The hotel�s condition would apparently decline