STRATEGI PROMOSI UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN DI SUMBER ADVENTURE CENTER KUTOARJO
| Main Authors: | , NOVI FATIMAH, , Fahmi Prihantoro, S.S.,H.,M.A |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/131189/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71640 |
Daftar Isi:
- Theme park is one of the tourist attraction which continues to grow in the tourism industry. Therefore it is required appropriate promotionional strategy for increasing marketing activities, as practiced by marketing division in Sumber Adventure Center theme park. The research aims to identify products and facilities provided by Sumber Adventure Center. There were several obstacles faced by Sumber Adventure Center management in marketing its product, as well as effort to increase the number of visitors. The research was conducted by collecting and analyze data in the field, so the conclusion can be drawn. The result of the research were, marketing division play an important role on marketing activities in a company, because through activities performed by division marketing, public can recognise products offered by Sumber Adventure Center theme park. The selection of promotional strategies will influence on public response, as well as increase in the number of visitors in Sumber Adventure Center theme park.