PENGGUNAAN TELEMARKETING DALAM PEMASARAN PRODUK HOTEL MELIA PUROSANI YOGYAKARTA
| Main Authors: | , FAMATERE GEA, , Pitaya, SET., M.Sc. |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/130826/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71259 |
Daftar Isi:
- The development of hotel in this era cannot be separated from marketing strategy which is used by hotel management to market the hotel�s product. One of the strategy that the hotel usually used is telemarketing in marketing the hotel�s product. One of the hotel that using telemarketing in market the hotel�s product is Melia Purosani Hotel. The employing of the telemarketing to market the hotel�s product in Melia Purosani is needed to be applied and agreed with the using operational standard in applying telemarketing which is divided in two parts