KAJIAN PENCITRAAN KOTA (CITY BRANDING) YOGYAKARTA Kesesuaian Antara Konseptual dan Faktual Berdasarkan Media Internet
| Main Authors: | , Stevina Fortunata, , Ir. Ikaputra, M.Eng.Ph.D. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/130066/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70477 |
Daftar Isi:
- In the competition of tourism sector between Indonesia and other countries in the world, every region in Indonesia included Yogyakarta requires a city branding as an advertising. In reality however the city branding of Yogyakarta was percepted differently by tourists. This research aims at: 1) identifying the concept of city branding of Yogyakarta at the time being