MARKETING 3.0 DALAM HOSPITALITY INDUSTRY (Studi Kasus Mobile Marketing Sebagai Penerapan Prinsip Marketing 3.0 dalam Loyalty Program Le Club Accor)
| Main Authors: | , GRISCA SHERIN NABILA, , Pulung Setiosuci Perbawani, SIP., MM. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/129679/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70075 |
Daftar Isi:
- Technology. A phenomenon that can not afford by the community. People live and breathe technology. It is possible that the influence of technology is the subject of thinking. This time is a time where people are able to manage messages and create a viral message through technology. Also how technology can affect society in many aspects. Community changes along with the changes of society as a whole pattern of life associated with those aspects of the minarets. Political, economic, and other aspects. Overall, this study explains how technology can influence the subconscious of society and technology capable of connecting one side to the other. In this study, researchers examined the sufficiency of technology can be a bridge between enterprises and consumers. Not just stop there, the technology could also be mediated to strengthen the relationship between enterprises and consumers. Hospitality industry is used as the object of this study have the principles of interesting services. In harmony with how development marketing is growing at this time that not only the extent of sale and selling activities. But even more to the development of relationships and value in the eyes of consumers. The results also indicate that there are many other factors that affect how the hospitality industry follow a relationship with the consumer . There are new aspects that may still be a little more aware that the important aspect is to be shared with consumers . The principle of the development of the enterprise value is not merely a matter of serving the best but is also developing a special relationship.