PEMASARAN PARIWISATA PULAU PRAMUKA OLEH SUKU DINAS PARIWISATA DAN KEBUDAYAAN KEPULAUAN SERIBU DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN
| Main Authors: | , ANI PUSPAWIGATI, , Prof. Dr. Marsono, SU. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/129271/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69661 |
Daftar Isi:
- The natural maritime potential of Pramuka Island is a tourism industry opportunities to be professionally managed and utilized as a world tourism destinations as well as community based so that marine nature preserved itself through marketing of tourism. A strategic marketing planning of tourism that emphasis on costumer satisfaction as a main target will give impacts to number of tourust visit. The approach in this study using a descriptive approach based on qualitative data. The object in this research is Pramuka Island of the Kepulauan Seribu. The methods used in this research is a method of tourism marketing mix using both primary and secondary sources. Primary sources photographs related to this research. Meanwhile secondary sources consist of books, journals and internet. At last, data collected through study of literature, observation, and interviews with some of the informants. The result of the research is a explanation and description of any tourism marketing conducted by government of Kepulauan Seribu and the private. As for tourism marketing mix analysis of Pramuka Island as tourist destinations can be considered as a point in boosting tourism towards better and to increase the number of tourists visit significantly each year.