PERAN HUMAS RSUP DR SARDJITO DALAM UPAYA MERAIH AKREDITASI AKREDITASIINTERNASIONAL INTERNASIONAL (Studi Kasus Peran Humas RSUP Dr Sardjito dalam Upaya Meraih Gelar Rumah Sakit Berakreditasi Internasional oleh J Joint oint C Commission ommission I International nternational nternational)
| Main Authors: | , YUANA ANANDATAMA, , Drs. I Gusti Ngurah Putra, MA |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/129251/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69641 |
Daftar Isi:
- Nowadays, public relations cannot be separated and already have a firm place in company�s structure. Public relations are also admitted as one of the important elements in achieving company�s success. Public relations professionals need to understand their role in order to contribute, participate and potentially determine future of a company through their program. This study examines how hospital's public relations have a role in a hospital program called international accreditation. In this case study of RSUP Dr Sardjito, the aim of this study is to understand the public relations' role in achieving international accredited hospital by Joint Commission International. This study will not only discuss the role of public relations for international accreditation, but also what the contributions that public relations have given in achieving international accreditation by Joint Commission International. The excellence theory of public relations and hospital accreditation provided a framework for integrating concepts from the literature about public relations' role, hospital's public relations, and international accreditation by Joint Commission International. This study uses the theoretical framework of public relations roles research (Cutlip, Center dan Broom 2006