PENGGUNAAN MEDIA BARU OLEH PRAKTISI PUBLIC RELATIONS DI ORGANISASI PROFIT DAN NON PROFIT DI YOGYAKARTA
| Main Authors: | , ROFIQ ANWAR, , Prof. Dr. Nunung Prajarto, M.A |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/128524/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=68873 |
Daftar Isi:
- New media in general has been used by public relations pratitioners in the organization.The use of the new media based on the type can be categorized be of use that scheduled and not scheduled. Based on a survey on public relations practitioners in profit and non profit organization in Yogyakarta, not found a significant difference the use of website organization�s, facebook, email, and yahoo either scheduled and not scheduled. Differences scheduled use and not scheduled found on the use of twitter, and google. But differences were more strengthen use are not scheduled. The use of that scheduled and not scheduled have consequences on the optimizing the use of new media.The use of new media scheduled could be considered more optimal than not scheduled.The use of that scheduled also better adapted for the benefit of two way communication that connects organization and the public.