PENGARUH BAURAN PEMASARAN MINYAK ANGIN AROMATHERAPY FRESH CARE TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN MAHASISWA UNIVERSITAS GADJAH MADA
| Main Authors: | , DIMAS NICKO A, , Dr. Satibi, M.Si., Apt. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/127606/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67869 |
Daftar Isi:
- Nowadays, medicinal oil not only used by the old but also the young groups. Fresh Care as one of the aromatherapy medicinal oil with roll on shaped is one of the sought after products in the market because of its function and ease of use. The purpose of this study is to know the influence of marketing mix consists of product, price, distribution, and promotion on purchase decisions of consumers Fresh Care at UGM students and components of the most influential marketing mix. This study is included in the study associative. Data collection method is to collect data through questionnaires from respondents UGM students who had used Fresh Care aromatherapy medicinal oil. Number of respondents invovlved were 105 students from 10 faculty at UGM. Data processed by simple linear regression and multiple linear regression analysis with the help of SPSS. The results showed that t count the variables of product, price, and distribution of consecutive worth 3,043