Faktor-Faktor yang Memengaruhi Persepsi Konsumen di Yogyakarta Terhadap Kepercayaan pada Merek Online: Tokobagus.com
| Main Authors: | , EUNIKE MEITIMANNA G, , Dra. Yulia Arisnani, M.B.A., Ph.D. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/126966/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67205 |
Daftar Isi:
- The author argues that not all e-trust building programs guarantee success in building brand trust. This research examines how perceptions of brand trust is affected by privacy, brand name, word-of-mouth, good online experience, and quality of information. This research involved respondents who had transaction at Tokobagus.com. It used purposive sampling as the sampling method. This research using survey method and the data analysis was done by using multiple regression. This result of this research is that privacy, brand name, word-of-mouth, good online experience, and quality of information has positive relation to brand trust, although good online experience not significant effect to brand trust and brand trust also effect positively to brand commitment.