KOMUNIKASI PEMASARAN INTERNASIONAL OBYEK WISATA INDONESIA: Studi Kasus Penerapan Strategi dan Aplikasi Program Komunikasi Pemasaran PT Taman Wisata Candi Borobudur, Prambanan, dan Ratu Boko dalam Meningkatkan Kunjungan Wisatawan Mancanegara
| Main Authors: | , ERIKA PRABAWATI, , Drs. Widodo Agus Setianto, M.Si. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/126911/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67149 |
Daftar Isi:
- Indonesian Tourism is one sector that helps foreign exchange Indonesia. One of the famous tourist attraction are Borobudur, Prambanan, and Ratu Boko, which included in cultural tourism. They have attracted worldwide attention and many foreign tourists to visit. However, an overview image of the Indonesian tourism appears to have declined in recent years so the impact on the reduction of foreign tourists . PT Taman Wisata Candi as a manager of Borobudur, Prambanan, and Ratu Boko should make efforts to increase tourist arrivals to visit one of them by doing international marketing communications. To perform an effective international marketing communications, PT TWC plan and implement strategies, as well as application programs of international marketing communications. There are some basic steps into the planning of marketing communications strategy and implementation of 8 marketing communications programs . From these steps, shown that the strategy of PT TWC want to run is to introduce Borobudur, Prambanan, and Ratu Boko to foreign tourists so that they visit. Ways in which foreign tourists are approached by running programs of international marketing communications. Personal selling, interactive marketing, and event marketing communications programs are the dominant ways. From 2012 to 2013, number of visitors is increase. One of the factors that cause it is a strategy and international marketing communication programs conducted by PT TWC. So the international marketing communications program is suppose to help the increasing number of foreign tourists.