ANALISIS PENGARUH ES-QUALITY PADA LOYALITAS PELANGGAN: Studi pada Pelanggan Tiket Elektronik Lion Air
| Main Authors: | , I DEWA MADE MAYSA N., , Dr. Bernardinus Maria Purwanto, MBA. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/126418/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66639 |
Daftar Isi:
- This study examines the customer's intention to buy electronic tickets Lion Air. ESQual be the main focus of how it impacts on consumer perceived value, which will arise a sense of loyalty to use the online system in the purchase of an airplane ticket. Using Judgement sampling methods, data collected a number of 110 respondents, and analyzed using statistical methods, namely multiple regression analysis using SPSS. The results of this study indicate there are variables in the ES-Qual rejected. In particular, efficiency and privacy plays an important role in determining the attitude of loyal consumers into buying tickets online.