KONTESTASI AKTOR POLITIK LOKAL DALAM PILKADA ACEH 2012 (Studi Political Marketing Lees-Mashment)
| Main Authors: | , AKLIMA, , Dr.rer.pol. Mada Sukmajati, MPP. |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/125808/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65987 |
Daftar Isi:
- This study examines the political strategy partner and Zaini Abdullah Irwandi Yusuf in the contestation of election Governor / Vice Governor of Aceh in 2012, to compete for the highest position in the government of Aceh 2012- 2017 period. The focus of this study is a political battle between the local party and individual lines. The objectives to be achieved is to look at the political strategies used by the contest. To achieve the research objectives, theoretical framework used typology Less-Mashment political marketing which includes POP, SOP and MOP. Pop is marketing the party with the deepest convictions against political product, they assume that voters will realize the ideas presented as something of value. Sop is political marketing-oriented product sales, marketing process that seek to influence the perception of voters in determining political choice, by way of appeal or persuasion of voters with communication and extensive marketing techniques. While Mop is a dynamic political marketing is not stagnant or tied to a particular ideology which always offers a new breakthrough for the realistic needs of the voting public and the market. This study uses a qualitative research approach that seeks actor reveals a phenomenothrough observation, interview and documentation. The findings for this study indicate that the political strategy of marketing to suit the political situation post-conflict Aceh Party is Oriented Sales (SOP). Level of political marketing is determined by means of communicating the product to appeal to the voting public sympathy, which, setting the Acehnese politics still influenced by the actor whose role as influencers. So the role of ideology and figure to be candidates for the value of fresh voters. While the results of the political relationship marketing and political strategy candidates, resulting in some indicators that influence political objectives of the strategy, including: quality of products offered political, implementation, communication and networks built continuously candidates.