EVALUASI STRATEGI KOLABORASI DAIHATSU-TOYOTA DALAM MENINGKATKAN PENJUALAN DAIHATSU UNTUK MENCAPAI SUSTAINABLE GROWTH
| Main Authors: | , Renaldi Arifianto, , Dr. Harsono, M.Sc. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/125645/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65815 |
Daftar Isi:
- Sales of Daihatsu in Indonesia experienced significant growth. In the last seven years Daihatsu unit sales increased by approximately 456%, from 35.717 units in 2006 to 162.742 units in 2012. One of the accomplishments that were achieved by Daihatsu in 2009 is increasing its market share and reach the second rank in Automotive with a gain of 15.9% market share. However, starting from the year 2009 Daihatsu market share has declined to 14.7% in 2012. The purpose of this study is to evaluate the Daihatsu-Toyota�s collaboration strategy in order to increase sales of Daihatsu and achieve sustainable growth. The method used in this study is the qualitative analysis, by providing a view or an analysis of the current conditions and problems. Key focus strategy (Enhance quality and coverage of the network, improve quality of customer satisfaction, foster innovation at all levels, Achieved cost leadership in the total supply chain, people and Enhance fullfill required competence of people) are Daihatsu key to success. In addition, the core value (champion spirit, strive for excellence, teamwork, integrity, customer focus) is also supporting the success of Daihatsu during this time. Looking at the challenges that will be facing by Daihatsu ahead and see the success that has been achieved by Daihatsu since 2004, which is one of the biggest contributions is through collaborative strategies undertaken by Daihatsu-Toyota, continuing the collaboration strategy is necessary to be considered.