EVALUASI STRATEGIPT PERTAMINA (PERSERO) DALAM UPAYA MENINGKATKAN COMPETITIVE ADVANTAGE UNIT PERKAPALAN
| Main Authors: | , Yada Prawira Ganta, , Dr. Ir. Supriyadi, M.Sc. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/125508/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65677 |
Daftar Isi:
- Purpose � The purpose of this paper is to evaluate the company�s strategy which has done to improve the competitive advantage in accordance to company�s vision to be a world class shipping company. Research Method - This research use a combination method of qualitative and quantitative. An interview and discussion with company�s management and also the employee is done as an approach of this research. Some calculation is also done related to the company�s operational performance. An extensive literature study is done to support the analysis and recommendation to the result of this research. Findings � Internal data related to the company�s operational performance in the past years and external data related to oil & gas and also shipping industries shown some findings that become a fundamental analysis and recommendation give to the company. Research Limitations � This research has some limitations in providing data, especially internal data related to the financial performance. That limitations can be overcome by doing a deep interview adn discussion with the management. A comprehensif literature study is also done to overcome the limitations. Practical Implications � Company could find out the strategy effectivity which has done till today, understand the company�s business position related to competition, challenge and opportunities and company could also determine an alternatif strategy to speed up the company�s performance in accordance to overcome the vision to be a world class shipping company.