PENGARUH KEPUASAN DAN INTEGRASI KOMUNITAS MEREK TERHADAP LOYALITAS KONSUMEN
| Main Authors: | , HALIMAH CHRISTINE AYU PINASTI, , Bernardinus Maria Purwanto, Dr., M.B.A |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/125247/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65413 |
| ctrlnum |
125247 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>https://repository.ugm.ac.id/125247/</relation><title>PENGARUH KEPUASAN DAN INTEGRASI KOMUNITAS MEREK TERHADAP LOYALITAS KONSUMEN</title><creator>, HALIMAH CHRISTINE AYU PINASTI</creator><creator>, Bernardinus Maria Purwanto, Dr., M.B.A</creator><subject>ETD</subject><description>The purpose of this study is to examine the effect of brand community integration
towards satisfaction. To examine the effect of satisfaction and brand community integration
toward consumer loyalty. To examine the satisfaction as the mediator on the effect of brand
community integration on consumer loyaty. Consumer loyaty indicated with a responden�s
patronage behavior and future intention to return. Satisfaction is defined as a respondent�s
overall evaluation and operationalized it as whether the experience exceeds his/her
expectation with the brand and the brand community. Brand community integrastion as the
cumulative connections of consumers with the product, the brands, the company, and other
consumers.
This study uses a survey method. The data used is obtained from questionnaires
distributed by the researcher to 130 respondents who are an active members of the
independent�s motorcycle brand community in Yogyakarta and only 100 respondents are
qualified. Data was analyzed using simple regression and mediation regression. This found
that the satisfaction has positive effect on consumer loyalty. Brand community integration
has positive effect on customer loyalty and satisfaction. The brand comunity integration has
effect through satisfaction on consumer loyalty.</description><publisher>[Yogyakarta] : Universitas Gadjah Mada</publisher><date>2013</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><identifier> , HALIMAH CHRISTINE AYU PINASTI and , Bernardinus Maria Purwanto, Dr., M.B.A (2013) PENGARUH KEPUASAN DAN INTEGRASI KOMUNITAS MEREK TERHADAP LOYALITAS KONSUMEN. UNSPECIFIED thesis, UNSPECIFIED. </identifier><relation>http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65413</relation><recordID>125247</recordID></dc>
|
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview |
| author |
, HALIMAH CHRISTINE AYU PINASTI , Bernardinus Maria Purwanto, Dr., M.B.A |
| title |
PENGARUH KEPUASAN DAN INTEGRASI KOMUNITAS MEREK TERHADAP LOYALITAS KONSUMEN |
| publisher |
[Yogyakarta] : Universitas Gadjah Mada |
| publishDate |
2013 |
| topic |
ETD |
| url |
https://repository.ugm.ac.id/125247/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65413 |
| contents |
The purpose of this study is to examine the effect of brand community integration
towards satisfaction. To examine the effect of satisfaction and brand community integration
toward consumer loyalty. To examine the satisfaction as the mediator on the effect of brand
community integration on consumer loyaty. Consumer loyaty indicated with a responden�s
patronage behavior and future intention to return. Satisfaction is defined as a respondent�s
overall evaluation and operationalized it as whether the experience exceeds his/her
expectation with the brand and the brand community. Brand community integrastion as the
cumulative connections of consumers with the product, the brands, the company, and other
consumers.
This study uses a survey method. The data used is obtained from questionnaires
distributed by the researcher to 130 respondents who are an active members of the
independent�s motorcycle brand community in Yogyakarta and only 100 respondents are
qualified. Data was analyzed using simple regression and mediation regression. This found
that the satisfaction has positive effect on consumer loyalty. Brand community integration
has positive effect on customer loyalty and satisfaction. The brand comunity integration has
effect through satisfaction on consumer loyalty. |
| id |
IOS2744.125247 |
| institution |
Universitas Gadjah Mada |
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19 |
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library:university library |
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Perpustakaan Pusat Universitas Gadjah Mada |
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488 |
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UGM Repository |
| repository_id |
2744 |
| subject_area |
Karya Umum |
| city |
SLEMAN |
| province |
DAERAH ISTIMEWA YOGYAKARTA |
| repoId |
IOS2744 |
| first_indexed |
2016-09-14T18:32:17Z |
| last_indexed |
2016-09-22T21:46:22Z |
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dc |
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1765816516833443840 |
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17.538404 |