THE PROMOTIONAL IDEAS OF JOGLO MANIS CAFE AND THEIR EFFECTIVENESS
| Main Authors: | , CHARISMA SEPTIAWURI, , Mrs. Erlin Estiana Yuanti, S.S., M.A. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/125095/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65260 |
Daftar Isi:
- This graduating paper aims to discuss the short profile of Joglo Manis cafe. Then, it explains the promotional ideas of Jogjlo Manis cafe and their effectiveness based on their customers� opinion. For collecting data of this research, the writer uses two methods: library research and field study. In library research, the writer reads several books and articles from the internet which are related to the object of this research. For field study, the writer interviews the owner, manager and the employees. Besides, the writer also asks the customers to fill the questionnaires. From the questionnaires� result, the writer knows and analyzes the customers� opinion about the effectiveness of the promotional ideas.Overall, Joglo Manis is one of culinary business which has many promotional ideas, such as radio, billboard, magazine, brochure, public relation, delivery service, and special event. However, according to the customers� opinion, the effective promotional ideas to attract them are radio, billboard, brochure, and magazine