Analisis Faktor-Faktor yang Mempengaruhi Intensi Penggunaan E-Mall Sebagai Tempat Perbelanjaan di Indonesia Menggunakan Pendekatan Technology Acceptance Model (TAM)
| Main Authors: | , LUKMAN HAKIM ALIANSYAH, , Gunawan Wibisono, S.E., M.Acc. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/124942/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65106 |
Daftar Isi:
- This research was conducted to analyze the factors that affect to use intention of emall as a shopping place in Indonesia. These factors were taken from the dimensions of Technology Acceptance Model (TAM) in the form of perceived ease of use and perceived usefulness. The research data were collected by distributing questionnaires to consumer ecommerce who ever use and have never used e-mall. Data were analyzed by Structural Equation Model (SEM) with the help of the program AMOS version 19. The results of this research indicate that the perception of ease of use and perceived usefulness of has positive and significant effect on consumer e-commerce intentions to use emall as a shopping place . Hopefully this research can be used by companies engaged in ecommerce industry as a consideration in assessing whether the adoption of e-mall system could accommodates consumer perceptions of e-commerce, so that consumers e-commerce are able and willing to use of e-mall as a shopping place.