ANALISIS HUBUNGAN FAKTOR-FAKTOR INDIVIDUAL INNOVATIVENESS DAN PERCEIVED RISK TERHADAP PENGGUNAAN INTERNET BANKING DALAM TRANSAKSI KEUANGAN ELEKTRONIK
| Main Authors: | , IRA MEGAWATI, , Dr. Sumiyana, M.Si., Ak. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/124725/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=64882 |
Daftar Isi:
- The purpose of this paper is to analyse how individual innovativeness can be used as a variable to influence internet banking adoption both directly and reducing personal perceived risk. This study uses primary data by giving questionnaires directly to 250 indonesian internet banking users spesifically in Yogyakarta. Data were analyze by Structural Equation Model (SEM) using AMOS 19. This study shows that individual innovativeness as a key construct to improve internet banking adoption both directly and by its effective role in reducing personal risk perception of using internet channel in the financial services context. This study expected can be used to practical guidelines are provided to bank managers on how to use individual innovativeness level as a segmentation variable to increase the use of internet banking among actual customers who are non users or light users of the electronic channel.