MEDIA BARU DALAM KAMPANYE SOSIAL: Studi Kasus Penggunaan Twitter dan Blog dalam Kampanye Sahabat Lokananta
| Main Authors: | , ASTRINI, , Rahayu, S.IP., M.Si., MA |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/124397/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=64521 |
Daftar Isi:
- Indonesian government indifference to the state of culture, one of which happened to Lokananta , the first record company as well as the cultural heritage of music in Indonesia that holds tens of thousands of LPs , master recording folk songs, until the official speech of President Sukarno (including the recording Indonesia�s Proclamation of Independence). Lack of socialization and support from the government in developing Lokananta have caused an alarming condition, and various problems , such as financial , nursing items , employee affair, and public awareness of the existence of Lokananta . These problems have emerged a social campaign titled Sahabat Lokananta, independently conducted by Indonesian youth, especially those who are more attentive to the Indonesian music scene. Sahabat Lokananta campaign aims to raise public awareness on Lokananta, so Lokananta will be able to active again as a cultural heritage of Indonesian music. The campaign is based on the new media namely Twitter and Blog, which are used as the initial media creation and implementation to support the media campaign. So, based on the question on the first chapter which was How does Sahabat Lokananta use new media namely Twitter and Blog as a tool in campaigning Lokananta friend? Based on the analysis, it is known that Twitter and Blog were used as a medium tool to give information and create an interaction in Sahabat Lokananta in order to spread public awareness of the existence of Lokananta itself. New media which is known with its broad coverage and fast in spreading information, has improved this campaign a lot with its features. For example in Twitter namely reply, retweet, mention, and hastag. Furthermore, the convergence of media in this campaign was also influential in the 5 stages of the changing experience in public�s decision making process whether or not they want to support and take action according to what is recommended by the campaign