An Adoption of Technology Acceptance Model Towards Facebook User's Satisfaction and Loyalty in Yogyakarta
| Main Authors: | , FEBRINA ANASTHASIA PRISCA PUTRI, , Dr. B.M. Purwanto, M.B.A |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/123980/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=64098 |
Daftar Isi:
- In the last decade, information technology has evolved rapidly and ith as become indispensable in today�s society. People are increasingly using information technologies for numerous purposes and they spend a great amount of time online. An example of these technologies is social networks, which have radically changed the way people communicate one another, overcoming certain communication problems such as distance.However, there are still unanswered questions regarding the way people adopt and use these systems. Although, online social networks are not a new phenomenon, they have gained popularity in recent years. Organizations are integrating this new technology into their marketing strategies