ANALISIS FUNGSI HARGA HEDONIK DAN PERMINTAAN KONSUMEN TERHADAP BERAS ORGANIK DI PROVINSI JAWA TENGAH
| Main Authors: | , Widodo, , Prof. Dr. Ir. Dwidjono Hadi Darwanto, M.S., |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/123549/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=63661 |
Daftar Isi:
- It is difficult to distinguish organic agricultural product from conventional one, so the consumer demand is based just on consumer confidence. This study aims to examine the factor that affect consumer preference, examine the characteristic of organic rice which affect the price and examine the structural difference of the hedonic price function, examine the factor that affect the demand and examine the structural difference of demand function. This research was conducted on consumers in Sragen, Surakarta and Semarang. The sample of this study was taken from the customers of the organic rice retailer, they were 61 customers of Sragen, 60 customers of Surakarta and 69 customers of Semarang. A binomial logit regression model was used to examine the factors that affected consumer preferences, while a multiple linear regression model was used to examine the characteristics that affected the organic rice and to examine the factors that affected the demand. The structural difference of the function was approximated by a Chow model followed an extended regression analysis. The analysis shows that the factors such as perception of organic farming, organic rice purity and family income increase consumer preference to organic rice. The consumers of Surakarta and Semarang have a higher preference than the consumer of Sragen. Characteristics of organic rice that affect to the price are the head grain, chalky grain, texture, and sweetness, while aroma effects on prices just in Surakarta. It is found a structural difference of the hedonic price function among Surakarta and Sragen due to the variable of head grain, chalky grain, texture, and sweetness, while among Semarang and Sragen due to the variable of head grain and sweetness. Price of organic rice in Surakarta and Semarang is higher than Sragen. The demand for organic rice is affected by variables such as the price of organic rice, the familial reference, the collegial reference, the neighborhood reference and consumer preference. Demand for organic rice in Surakarta is also affected by the degree of education of housewife. It is found a structural difference of organic rice demand function among Surakarta and Sragen due to the variable of the collegial reference, the neighborhood reference, while among Semarang and Sragen due to the variable of the organic rice price, the familial reference, the collegial reference, the neighborhood reference and consumer preference.