TINGKAT KEPUASAN WISATAWAN TERHADAP KUALITAS PELAYANAN BECAK WISATA KOTA YOGYAKARTA
| Main Authors: | , Heru Pramudia, , Dr. Djoko Wijono, M. Arch, |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/123460/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=63571 |
Daftar Isi:
- Pedicab provides an attraction for tourists visiting Yogyakarta. This is one of the tourism attractions and transportation that can be used by tourists. Pedicab with all the tourism attraction reach some satisfaction perceptions, both positive and negative perceptions. The good tourism pedicab service would provide a positive experience for tourists. But lately, a lot of complaints appear in several social media such as blogs and twitter. Some travellers complained about the pedicab drivers who left the passengers with a variety of reason, the problem of fee uncertainty, the issue of the travel routes, and also about a matter of convenience and courtesy of pedicab driver. Based on the quality of services provided by the pedicab driver to the tourist, it is necessary to identify how much the level of tourist satisfaction towards Jogja's pedicab driver services. Therefore a study is conducted to determine the level of tourist satisfaction with quantitative method by using multiple satisfaction questions on the quality of the Jogja pedicab services. The results obtained in this study by using a likert scale, 5 items scale will describe the level satisfaction. There are 1 \"Not Satisfied\", 2 \"Less Satisfied\", 3 \"Quite Satisfied\", 4 \"Satisfied\" and 5 \"Very Satisfied\", then raised the average level of tourist satisfaction about 3,13. the further processing of data by ignoring the choice answers to 3, with the purpose of ignoring the neutral answered or the doubt answered, earned a satisfaction average size of 3,17. This both value of the average level of satisfaction are between the categories of quite satisfied and satisfied, it is fairly satisfied. This satisfaction shows at the centre position. Means, the services provided by pedicab driver is ordinary satisfaction. This is in line with the quality of services that looks in field. This observation study found the deficiencies and discrepancies of services that should be provided by pedicab driver. the Jogja pedicab services perceived not maximized so that needs attention from relevant agencies to achieve better service in particular, and for the positive image of Yogyakarta tourism in general.