ANALISIS PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI GAYA HIDUP DAN SIKAP TERHADAP PENGGUNAAN KARTU KREDIT
| Main Authors: | , Yuli Asbar, , Dr. Wakhid Slamet Ciptono, MBA., MPM |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/123053/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=63163 |
Daftar Isi:
- This study aims to testing the influence of perceived usefulness, perceived ease of use, perceived lifestyle and attitude toward using to the individual credit card usage. The data were collected from 191 credit card users from 15 provinces in Indonesia using a survey with distributed questionnaires. Structural Equation Modeling (SEM) was used as a statistical method to examine the proposed hypotheses and the data was proceeding by AMOS v.18 software as a statistical tool. The result shows that perceived ease of use has a positive influence on perceived usefulness and attitude toward using. Perceived usefulness also has a positive influence on credit card usage behavior but negatively influence the attitude toward using. In addition, attitude toward using positively influence the use of credit cards by an individual while the perceptions of lifestyle has a negative effect.