UPAYA PT SWEETY TOUR AND TRAVEL DALAM MENGELOLA PEMASARAN PAKET WISATA UNTUK MENJAGA EKSISTENSI PERUSAHAAN
| Main Authors: | , KRISTIAN HANDOYO PUTRO, , Prof. Dr. Marsono., SU. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/122335/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=62437 |
Daftar Isi:
- Along with the rapid growth of tourism in Indonesia today, to support the development of tourism accommodation has also been widely established that would support the tourism sector, and as well as the development of the property there are many travel agencies which began to emerge as PT. Sweety Tour & Travel in order to support or complement in the development of a sector pariwisata.PT. Sweety Tour & Travel offers travel packages and ticket reservations, many tour packages offered by several travel agents, they compete with each other to market their tour packages that have been compiled in such a manner and by stacking them as attractive as possible by offering competitive prices. The tour packageisone of theflagshipproductsin the offer byacompany providing servicessuch astouristtravelbureau. In addition toproducts offeredbyPTand travelbureau. Sweety Tour & Trave lneeds to be astrategyin marketing their productsto consumers. Travel agentscompete against each otherandcompetein marketing their productsandpromote thetourismindustryinIndonesia.In apackageof marketingstrategy, packaging, pricingto be onevery important thingin selling their productsto facilitateconsumers. Withmarketing effortsandintroducethe name ofthe companyandits productsto the publicthatthe company isin an effort tomaintainitsexistencein thefield oftourism industry.