PENGARUH KINERJA DAN PELAYANAN SALES & MARKETING DEPARTMENT TERHADAP LOYALITAS KUNJUNGAN TAMU HOTEL GRAND ASTON YOGYAKARTA
| Main Authors: | , WAHYU ANGGARANI, , Pitaya, S.E.T., M.S.c |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/121729/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61827 |
Daftar Isi:
- Effect of Performance and Service Sales & Marketing Department Visits Against Loyalty Guest in the hospitality industry lives largely determines the economic progress of the industry. Activities MICE (Meeting, Incentives, Convention, Exchibitions) thriving in the city of Yogyakarta to support the creation of hospitality accommodation in the city's culture. Along with the development of the hospitality industry engaged in the services of Sales & marketing department must always provide the best services and products in order to create guest satisfaction and confidence in the hotel so that guests have a high loyalty to the hotel. Loyalty is a long continuous process between the company and customers. Services and the performance of Sales & Marketing determines how successful the services provided by the hotel sales and marketing to customers and will cause the hotel economic impact. Therefore this paper is made to determine how much influence the performance and service provided by the Sales & Marketing hotel loyalty guests visit especially Grand Aston Yogyakarta Hotel. Keywords: MICE, Hotel, Sales & Marketing, Performance & Service, Loyalty, guests.