NORMA SUBJEKTIF, SIKAP, dan, NIAT KONSUMEN YOGYAKARTA DALAM PEMBELIAAN MAKANAN ORGANIK
| Main Authors: | , TANSA SELVIA, , Bayu Sutikno, M.S.M., Ph.D. |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/121651/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=61748 |
Daftar Isi:
- This research aim to examines the roles of subjective norm, health consiuosness in predicting attitude toward buying organic food. This research also examined the effect of attitude toward buying, and importance low price to purchase intention organic food. This research was conducted using a quantitative approach with a survey method where data is collected using a questionnare. This research respondent is student who have never bought organic food. Statatical tool used in this research was simple regression and multiple regression. The result suggested that health consiuosness and subjective norm have positive effect on attitude toward buying organic food. Attitude toward buying has positive effect on intention to buy and importance low price has not positive effect on intention to buy organic food. Implications for marketers is can be considered for a marketing strategy related organic products.