ANALISIS STRATEGI BERSAING PT BANK CIMB NIAGA TBK DALAM INDUSTRI PERBANKAN NASIONAL PASCA MERGER
| Main Authors: | , Munira, , Dr. Amin Wibowo, MBA |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/120445/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60476 |
Daftar Isi:
- Abstract Banking industry experienced many changes and growth every day. Competition between banks become stronger with many various banking products and services offered to customer. Goverment have an important role in banking industry development in Indonesia by implementing banking regulation in order to achieve a healthy structure through Indonesia Banking Architecture (API). One of the regulation that is published by the government has enforced all the impacted banks to perform merger or acquisition, in this case, merger of Lippobank and Niaga Bank as CIMB Niaga Bank in order to comply with government regulation about Single Presence Policy (SPP). This merger have lead the CIMB Niaga to become the fifth biggest bank based on asset. To gain Indonesian market and succeed the merger process, strategic action is important for CIMB Niaga to achieve competitive advantage. The objective of this research is to analyze the post merger competitive strategy of PT Bank CIMB Niaga in national banking industry. This research uses descriptive qualitative method analysis on vision and strategy that are identified by the external analysis based on general environment and industry environment �Porter�sfive force model� by analyzing the opportunity, threat and key success factor in national banking industry. Internal analysis using value chain analysis by analyzing the company strong, and weakness. Based on above analysis, this research identified that the competitive strategy of Bank CIMB Niaga uses two competitive strategies, cost leadership and operation excellent to compete in national banking industry post merger.