KETERLIBATAN KONSUMEN TERHADAP LINGKUNGAN PENGARUHNYA PADA SIKAP KONSUMEN TERHADAP IKLAN HIJAU DAN SIKAP KONSUMEN TERHADAP PEMILIHAN TEMA IKLAN HIJAU
| Main Authors: | , DIMAS ARSYAD K, , Bayu Sutikno, M.S.M., Ph.D. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/120350/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60374 |
Daftar Isi:
- The research aims to identify the influence of consumer involvement to environment towards consumer attitude to green advertisement and consumer attitude to green advertisement theme choice. The research is a replication from previous study entitled Green Advertising Effects on Attitude and Choice of Advertising Themes by D�Souza dan Taghian. The respondent of this research is an active university student of S1 Faculty of Economics and Business, Universitas Gadjah Mada Yogyakarta. The result of this research shows consumer involvement to environment positively influence towards consumer attitude attitude to green advertisement and consumer attitude to green advertisement theme choice. Therefore, the result of this research can give benefit to company marketer developed green product and green advertisement.