Analisis Keefektifan Facebook ADS di Jejaring Sosial facebook.com sebagai Media Iklan Online Berdasarkan Respon Pengguna
| Main Authors: | , Asep Hermansah, , Dr. Sony Warsono, MAFIS., Ak. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/120306/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60328 |
Daftar Isi:
- The popularity of social media facebook.com and it�s online social activities are highly interactive has attracted the interest of marketers to conduct e-marketing. Facebook.com can be advertising medium or as an entry point to get to the website or the website of a company or organization. In the internet there is a process of interaction and mutual influence among marketers, media communications and targeted marketing communications. The process of interaction and mutual influence affects the effectiveness of online advertising, especially facebook ads. This thesis research aims to analyze the effectiveness of facebook ads in Faceboook.com as online advertising media based on user response. Facebook.com is a social media networking website that is currently very popular in the world and Indonesia. Analyses were conducted to determine the effect of the interaction between user characteristics and the user's response to online advertising facebook ads. The results showed that the effectiveness of facebook ads as online advertising medium either positively influenced in part by the variable the frequency of visits, duration of visits, and no influential effect on the flow effect when users access facebook.com website.