Rencana Bisnis Kemasan i-Pack
| Main Authors: | , Arifandy Kurniansyah, , Nurul Indarti, Sivilokonom. Cand. Merc.,Ph.D. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/120302/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=60324 |
Daftar Isi:
- In 2009 the Indonesian government worked to improve the development of creative industries in Indonesia and make it as Tahun Indonesia Kreatif (TIK). It is based on the significant growth in which the value of the creative industries for 2006 to 2010 has increased three-fold, namely from Rp 157 trillion in 2006 to Rp 468 trillion in 2010. One of the businesses engaged in the design of the creative industries is packaging. Packaging is one of the important factors in a product. Silayoi and Speece (2004) said that the packaging is considered as a medium of communication and branding a product. An attractive packaging will affect someone or consumers to buy the product. Industrial packaging itself is a very important industry in supporting the operations of other industries such as manufacturing and service industries. Based on some of the data obtained from observation, through questionnaires and interviews, found imagery and considerable business opportunities in the packaging industry. By taking a business location in the city of Jember, packaging business is the first business in town so that the opportunity to dominate the market is big enough. The analysis of the packaging business financial calculation showed very positive results. In the most likely scenario, the initial investment was Rp. 253.102.250,-, NPV obtained was Rp. 577.301.314,15,-, IRR was 87 % and Discounted Payback Period was 1,27 years. While the sensitivity analysis of raw prices by 5 % calculation showed the initial investment was Rp 253.482.437,50,-, NPV obtained was Rp. 558.093.325,33,-, IRR was 85 % and Discounted Payback Period was 1,31 years. Based on the calculation, i-Pack packaging business is generating positive NPV value and the payback period is not so long. That way, after taking into account the value of the probability of most likely scenario, the investment plan is financially viable and feasible to run.