ANALISIS PEMASARAN JERUK SIAM DI KABUPATEN KARO
| Main Authors: | , RONYANDA SAPUTRA, , Dr. Ir. Any Suryantini, MM., |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/119849/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59854 |
Daftar Isi:
- The purpose of this study to determine (1) marketing channel of Siam Orange, (2) marketing margin of each marketing channel, (3) farmer's share and (4) to identify market integration of Siam Orange marketing. The analysis that are used in this research are marketing margin, farmer's share, and correlation analysis. The data collected for this research analysis is primary data by interviewing farmers of Siam Orange. The results of this research indicates that marketing channel of Siam Orange produced in Karo District is Farmers - Collectors - Wholesalers - Retailers - Consumers. Marketing margin obtained in Berastagi Traditional Market, Pajak Melati Traditional Market in Medan and Berastagi Fruit Store in Medan respectively are Rp 15.656/kg, Rp 8.906/kg and Rp 12.156/kg. Farmer's share acquired in Berastagi Traditional Market, Pajak Melati Traditional Market in Medan and Berastagi Fruit Store in Medan respectively are 21.72%, 32.78% and 26.33%. Based on correlation analysis, the strongest vertical integration is occurred between farmer and consumer price in Berastagi Traditional Market and the coefficient of correlation is 0.960. The weakest vertical integration is occurred between farmer and consumer price in Fruit Store in Medan and the coefficient of correlation is 0.839. The highest coefficient correlation of price horizontal-integration is 0.909 that is between consumer prices in Berastagi Traditional Market � Pajak Melati Traditional Market and the lowest coefficient correlation of price horizontal-integration is 0.738 which is between consumer price in Berastagi Traditional Market and Berastagi Fruit Store in Medan.