PERBANDINGAN UPAYA PENINGKATAN DAYA SAING ANTARA PT. PERTAMINA (PERSERO) INDONESIA DENGAN PETRONAS CARIGALI MALAYSIA DITINJAU DARI ANALISIS GLOBAL VALUE CHAIN
| Main Authors: | , Andini Widonami, , Drs. Riza Noer Arfani, MA, |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/119495/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59498 |
Daftar Isi:
- Competition in the oil and gas industry today cannot be avoided since this sector is considered as the most important asset for every country. Each company competes to reach the global market in order to encourage the growth of national economy. To be able to penetrate global competition, Pertamina at least should be able to compete in the region level first, before confronting national oil and gas company Petronas, which is currently a giant oil and gas company in Southeast Asia. Global Value Chain Analysis helps to examine how the comparison of these companies in improving their competitiveness.