Pengembangan Rencana Bisnis Balline Surf Clothing
| Main Authors: | , Putra Delima Kesuma, , Boyke R. Purnomo, S.E., M.M. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/119163/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59158 |
Daftar Isi:
- Indonesia is a potential market for the development of the surf industry, especially surf based clothing fashion industry. Surf based clothing fashion industry is inseparable from the world of surfing, tourism and beach life. The attraction of natural attractions such as beaches and surfing sports are available in Bali, to give effect to an increase in foreign arrivals and domestic tourist. This resulted in an increase in the community's economy around the coast, one of which comes from the surf clothing fashion business. At this time, the surf clothing branded products are controlled from abroad. This study aimed to develop business development plans of Balline surf clothing by looking at the challenges and opportunities of the external and internal environment of the company, as well as through the identification of the characteristics of surf clothing industry, formulate unique business model and customer demographics. Balline surf clothing is a new product from Indonesia, which will be created through the study of the development of this business plan.