Analisis Strategi Bersaing Akademi Pariwisata Widya Nusantara, Studi pada Pengembangan Program Studi
| Main Authors: | , Astrid Widayani, , Rangga Almahendra, S.T., M.M., Ph.D. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/119088/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59079 |
Daftar Isi:
- The demand of workforce in hotel and tourism field increases along with tourism world development. Private university on tourism obtains positive impacts from this phenomenon. However, the fact, not all universities majoring on tourism get chance expected because many educational institutions that are similar increase and they also influence the grade of competition in the industry, therefore every university majoring on tourism is forced to possess competitive strategy and competitive excellence in order to hold on fierce competition in globalization era. This research aims to analyze the condition of external and internal environments both on management unit and on the level of study program faced by Tourism Academy of Widya Nusantara Surakarta (AKPARTA Surakarta) and the process of study program development at Akparta Surakarta. Technique of Collecting data is done by literature study, interview, observation, and focus discussion group attended by 11 competent respondents as practioners and academics on tourism and hotel. Focus discussion group is enclosed by questionnaires determining the value and rank in analyzing external and internal institution. From the analysis of external evironment known that the most influential and chance of Akparta surakarta is the demand of workforce is high, while internal analyses show that teaching and learning activities become the most influential factors and Akparta Surakarta must notice well this because the factor is one of the weaknesses of institution. The position Akparta based on IFE-EFE Matrix scoring is on quadrant V. This shows that Akparta Surakarta suitably uses Hold and Maintain strategy. The strategy chosen by Akparta Surakarta is Product Development.