Evaluasi Kepuasan Mitra Binaan Program Local Business Development (LBD) di PT. Chevron Pacific Indonesia
| Main Authors: | , Okta Heri Fandi, , Drs. Ahmad Djamli, M.A. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/118316/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58262 |
Daftar Isi:
- The socio-political dynamics in Indonesia in the last decade has changed the level of expectations of community surrounding oil and gas area of operations. The community is no longer satisfied with Oil and Gas Sharing Fund (Dana Bagi Hasil Migas) between central and local governments, where the proportion as well as its use is often perceived not optimal. They demanded a direct economic benefit from the presence of oil and gas companies through the business and employment opportunities. In 2001, PT. Chevron Pacific Indonesia (PT CPI) in Riau designed a program to integrate Corporate Social Responsibility (CSR), in the form of capacity building of local-small entrepreneurs and cooperatives, with the procurement of goods and services within the Company. The program named Local Business Development (LBD). In the long run, the program is expected to sharpen the entrepreneurial spirit and ability to create self-reliance of local communities. LBD program received several appreciations. This program was awarded PADMA from the Ministry of Energy and Mineral Resources in 2008. The program was promoted as an alternative for CSR programs amongst oil and gas companies. This research aims to assess the performance of LBD Program through the measurement of the beneficiaries� satisfaction based on the program�s key performance indicators. The result can be used as a program evaluation of what areas that has already went well and should be maintained, as well as what areas that have not run optimally and need to be improved. The data analysis of this research uses two statistic methods, namely Importance-Performance Analysis (IPA) and Customer Satisfaction Index (CSI). Such evaluation is very beneficial, not only to improve the quality of the program but also to build the social legitimacy and ensure good relations between the corporation with its stakeholders through CSR programs.