Analisis Strategi Bersaing PT Perusahaan Perdagangan Indonesia Yogyakarta
| Main Authors: | , Muhtad Fadly, , Dr. Bambang Riyanto LS., MBA. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/118305/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58251 |
Daftar Isi:
- PT. Indonesia Trading Company (PT PPI) is a State-Owned Enterprises (SOEs), which operates in the areas of trade, export, import and distribution. One of the PT network. PPI is PT. PPI Yogyakarta is currently only engaged in the field of trade and distribution. The main products traded by PT PPI Yogyakarta is a consumer goods products manufactured by Unilever. Changes in today's business environment is fast and companies are required to prepare for these changes to remain competitive advantage, defense and its comparative advantage. Therefore, PT PPI needs to address the changes to the company's competitive strategy is right so as to take advantage of business opportunities and avoid the threats that exist in the external environment of competition. In this study, researchers conducted an analysis of PT PPI competitive strategies in order to adapt to a dynamic industry environment. This research is a qualitative field study on the object of research. Two phases of this research is the external analysis to determine opportunities and threats and internal analysis to determine strengths and weaknesses so that they can formulate the right competitive strategy. The results showed that the challenges of trade and distribution of consumer goods in Yogyakarta from external environmental factors is the level of competition is high because of the many competitors who sell consumer goods, the dominance of a few well-known brands and the players who did vertical integration, the bargaining power of consumers is high due to switching costs are low, and the growth of modern markets that beat traditional market dominance. Growth in sales of consumer goods by PT PPI in the last 52 months tend to decrease due to the growth of the modern market very rapidly. Business strategies implemented by PT PPI is focused strategy to serve small market (niche market) is right to differentiate the service with fast response to requests outlet. But on the other hand rely on a quick response as competence needs to be supported by an integrated information system called Vendor Managed Inventory (VMI) to core competencies are difficult to be adopted by competitors. PT PPI need to diversify the products traded and does not rely on consumer goods to earn a sustainable profit.