Analisa Loyalitas Pelanggan dalam Pembelian Melalui facebook.com
| Main Authors: | , Meriem Martha Roma, , Dr. Bernardinus Maria Purwanto, M.B.A. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/118295/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58239 |
Daftar Isi:
- Loyal Customers are the expectation off business, whether it be online or physical business. The number of business transactions on the internet at this time led to examine customer loyalty through the internet. This study is devoted to business transaction that occur in facebook.com because it is one of sites with a large number of users. Loyalty is influenced of customer satisfaction for products and level of responsiveness, customer trust for assurance and pragmatism, also customer experience for pleasure and hassle reduction. Therefore, this study is to examine how much those variabel influenced to customer loyalty through This reseasch using Multiple Regression methods. The result are all variables simultaneously have on influence on customer loyalty but partially, the only variable wich are have influenced to customer Loyalty are customer satisfaction for product dimention, customer trust for pragmatism dimention, also customer experience for pleasure and hassle reduction dimention. Those variabels have positive influence to customer loyalty. Base on adjusted R2, the variabels are able to explain customer loyalty by 57,4% while the rest is explained by others variabels.