Formulasi Misi, Visi, dan Strategi dengan Pendekatan Resource-based View: Studi pada PT. Totalmegah Medianusa
| Main Authors: | , Maher Muhamad Hildiansyah, , Ely Susanto, SIP, MBA, Ph. D. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/118294/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58238 |
Daftar Isi:
- To produce maximum profits, a firm is constrained by resource scarcity. Thus, optimal resource allocation is essential in order to realize optimal returns. Firms have to make choices of how to use their scarce resources to make maximum profits by using minimum costs. Firms instituted these choices into their organizations in the forms of mission, vision, and competitive strategy. Firms can use their resources and capabilities as foundations to develop their mission, vision, and strategy. Firms� resources and capabilities are the sources of advantage and profitability, thus offer a better foundation as a source of direction than an externally focused orientation. Resources and capabilities which are valuable, rare, inimitable, and well-organized by a firm, can act as a resource of sustainable competitive advantage and above average economic returns