Evaluasi Strategi Pengembangan Produk Baru Taman Reptiles dan Amphibi, Studi Kasus: Kebun Binatang Gembira Loka Yogyakarta
| Main Authors: | , Jessyca Priscilla Mahalia, , Dr. Ike Janita Dewi, MBA. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/118289/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58233 |
Daftar Isi:
- The purpose of this research was to analyze brand awareness, brand attitude also the influence of brand loyalty towards Reptiles and Amphibians Park in Gembira Loka Zoo