Strategi Turnaround pada Sebuah Perusahaan Software: Implementasi dan Hasilnya
| Main Authors: | , Eldo Umboto, , Dr. Widigdo Sukarman, MBA, MPA. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/118267/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58211 |
Daftar Isi:
- For companies in information systems software development services, business is always influenced by external conditions, such as rapid technological developments, cutthroat competition, and particularly as a foreign investment company, what happens in the global economy will have a direct impact on the business. But in addition affected by external conditions, the company is also influenced by internal conditions, including the impact of decisions taken by senior management in dealing with the dynamics and challenges facing the company. The purpose of this study was to evaluate the implementation and results of the turnaround strategy adopted, and to determine the factors that influence the outcome of the execution of turnaround. These objectives to be achieved by a descriptive and qualitative approach based on direct observation and study of literature, which emphasizes on several aspects, such as background or factors that trigger the strategy, implementation and execution of strategy, and analysis of the effectiveness of the changes that occur. The study found that, the formulation of strategy alone is not sufficient in bringing the company to overcome the crisis, but also necessary legal awareness, moral principles and ethics, prudence, consistency in the execution of the strategy, and senior management�s alertness so that ego does not lead to escalation of commitment bias in decision-making activities.