Analisis Strategi Bersaing PT '
| Main Authors: | , Arief Budiman, , Dr. Fahmy Radhy, M.B.A. |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/118243/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58187 |
Daftar Isi:
- The strategies used by companies in its business to gain a wider market or to maintain business continuity. This thesis aims to analyze the strategy of a company engaged in the life insurance industry with a focus on analyzing the current strategies undertaken, analyzing strengths, weaknesses, opportunities and threats facing the company, which in turn is used to formulate a recommendation strategy. This study uses a model of Porter's Five Forces Analysis, SWOT Analysis, Key Success Factor and Generic Strategies in analyzing the company's competitive strategy. The results showed that the strategy is run by a management company are still can be used in the face of competition today. A good synergy between the management of the company is the main advantage. Differentiation strategy is the recommendations of this research for companies in the insurance industry to faces in tight competition. The study recommends that companies improve the relationship between bank staff with salespeople in order to provide a positive impact for the company.