Loyalitas pelanggan Convenience Store 7-Eleven di Jakarta
| Main Authors: | , Andriyati, , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2013
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/118236/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=58180 |
Daftar Isi:
- The purpose of this research is to analyse the impact of perceived value, customer satisfaction, store image and service quality on the consumer loyalty of the 7-Eleven convenience store in Jakarta. This research is conducted by using the Oliver (1999) loyalty model and model that is introduced by Omar and Sawmong (2007) with the path analysis technique. This research was conducted on the customer�s of the 7-Eleven convenience store who are doing transaction in 5 outlets of the 7-Eleven by using questionnaire with Likert scale for data sampling, which is distributed to 250 respondents. Data analysis to test the hypothesis is carried out by using the Structural Equation Model. The result of this research shows that to increase the customer loyalty of the 7-Eleven by using model that is introduced by Omar and Sawmong will be more effective if it is carried out with perceived value variable.