Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan (Studi Kasus Pelanggan Wardah di Universitas Muhammadiyah Surakarta)
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50640 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://eprints.ums.ac.id/50640/</relation><title>Pengaruh Harga, Kualitas Produk Dan Kualitas 
Pelayanan Terhadap Loyalitas Pelanggan
(Studi Kasus Pelanggan Wardah di Universitas Muhammadiyah Surakarta)</title><creator>Minawati, Azria Rahma</creator><creator>, Drs. Sri Padmantyo., M.B.A</creator><subject>H Social Sciences (General)</subject><subject>HF Commerce</subject><description>shown on the level of significance with regression value of 0.289.The implications 
of this study is that the vast majority of users would consider cosmetic Wardah 
price, product quality and service quality of Wardah to gain the loyalty of 
customers.Increasing number of cosmetics businesses in the modern period led to 
increasingly fierce competition. Thus the company is expected to make the right 
business strategy in order not to lose to competitors, so that customers will be 
satisfied and can create customer loyalty. The purpose of this study was to 
describe the effect of price, product quality and service quality to increase 
customer loyalty Wardah.This research was conducted by survey method using 
primary data obtained through questionnaires. The population in this study were 
students of Muhammadiyah University of Surakarta. The number of samples taken 
in this study as many as 100 people. Data were analyzed using the validity test, 
reliability test, classic assumption and regression, F test, T test, and test the 
coefficient of determination.The results of this study indicate that: (1) the effect on 
customer loyalty proved significant it is shown on the level of significance with 
regression value of 0,260. (2) the quality of the product effect on customer loyalty 
proved significant it is shown on the level of significance with regression value of 
0.246. (3) The effect of service quality on customer loyalty proved significant it is</description><date>2017</date><type>Other:Karya Ilmiah</type><type>PeerReview:NonPeerReviewed</type><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/50640/1/NASKAH%20PUBLIKASI.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/50640/2/HALAMAN%20DEPAN.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/50640/3/BAB%20I.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/50640/6/BAB%20II.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/50640/7/BAB%20III.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/50640/8/BAB%20IV.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/50640/9/BAB%20V.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/50640/11/DAFTAR%20PUSTAKA.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/50640/12/LAMPIRAN.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/50640/13/SURAT%20PERNYATAAN%20NASKAH%20PUBLIKASI.pdf</identifier><identifier> Minawati, Azria Rahma and , Drs. Sri Padmantyo., M.B.A (2017) Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan (Studi Kasus Pelanggan Wardah di Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta. </identifier><relation>B100130221</relation><recordID>50640</recordID></dc>
|
| language |
eng |
| format |
Other:Karya Ilmiah Other PeerReview:NonPeerReviewed PeerReview File:application/pdf File |
| author |
Minawati, Azria Rahma , Drs. Sri Padmantyo., M.B.A |
| title |
Pengaruh Harga, Kualitas Produk Dan Kualitas
Pelayanan Terhadap Loyalitas Pelanggan
(Studi Kasus Pelanggan Wardah di Universitas Muhammadiyah Surakarta) |
| publishDate |
2017 |
| topic |
H Social Sciences (General) HF Commerce |
| url |
http://eprints.ums.ac.id/50640/1/NASKAH%20PUBLIKASI.pdf http://eprints.ums.ac.id/50640/2/HALAMAN%20DEPAN.pdf http://eprints.ums.ac.id/50640/3/BAB%20I.pdf http://eprints.ums.ac.id/50640/6/BAB%20II.pdf http://eprints.ums.ac.id/50640/7/BAB%20III.pdf http://eprints.ums.ac.id/50640/8/BAB%20IV.pdf http://eprints.ums.ac.id/50640/9/BAB%20V.pdf http://eprints.ums.ac.id/50640/11/DAFTAR%20PUSTAKA.pdf http://eprints.ums.ac.id/50640/12/LAMPIRAN.pdf http://eprints.ums.ac.id/50640/13/SURAT%20PERNYATAAN%20NASKAH%20PUBLIKASI.pdf http://eprints.ums.ac.id/50640/ |
| contents |
shown on the level of significance with regression value of 0.289.The implications
of this study is that the vast majority of users would consider cosmetic Wardah
price, product quality and service quality of Wardah to gain the loyalty of
customers.Increasing number of cosmetics businesses in the modern period led to
increasingly fierce competition. Thus the company is expected to make the right
business strategy in order not to lose to competitors, so that customers will be
satisfied and can create customer loyalty. The purpose of this study was to
describe the effect of price, product quality and service quality to increase
customer loyalty Wardah.This research was conducted by survey method using
primary data obtained through questionnaires. The population in this study were
students of Muhammadiyah University of Surakarta. The number of samples taken
in this study as many as 100 people. Data were analyzed using the validity test,
reliability test, classic assumption and regression, F test, T test, and test the
coefficient of determination.The results of this study indicate that: (1) the effect on
customer loyalty proved significant it is shown on the level of significance with
regression value of 0,260. (2) the quality of the product effect on customer loyalty
proved significant it is shown on the level of significance with regression value of
0.246. (3) The effect of service quality on customer loyalty proved significant it is |
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IOS2728.50640 |
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Universitas Muhammadiyah Surakarta |
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249 |
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library:university library |
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Perpustakaan Universitas Muhammadiyah Surakarta |
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555 |
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Digital Repository Universitas Muhammadiyah Surakarta |
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2728 |
| subject_area |
Agama Ekonomi Farmasi |
| city |
KOTA SURAKARTA |
| province |
JAWA TENGAH |
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IOS2728 |
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2017-07-10T07:13:10Z |
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2017-07-10T07:13:10Z |
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dc |
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1765811093324693504 |
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17.538404 |