ctrlnum 49456
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://eprints.ums.ac.id/49456/</relation><title>Analisis Pengaruh Beberapa Faktor Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (Amdk) Merek Aqua&#xD; (Studi pada konsumen AQUA di Kec.Nguter, Sukoharjo)</title><creator>Winarto, Andy Eko</creator><creator>, Drs.Kusdiyanto,MSi</creator><subject>HB Economic Theory</subject><subject>HD28 Management. Industrial Management</subject><description>This study aims to determine whether there is significant influence price, product quality, and promotion of their product purchasing decisions Bottled Drinking Water Aqua and to find among the variable price, product quality, and the promotion of which variable had a dominant influence on purchasing decisions Bottled Water Aqua. The population in this study is the household consumer products Aqua mineral water in the region Nguter, Sukoharjo. In this study determined the sample size 25 times the independent variable. Multiple regression analysis which will be conducted by three independent variables requires adequencysample of 100 respondents. Sample collection method used was purposive sampling. Data analysis techniques used test instrument, The reliability test, classic assumption test, multiple regression test. Result of this research variable of product quality have the influence which signifikan to purchasing decision. Price variable have the influence which signifikan to purchasing decision. Promotion variable have the influence which signifikan to purchasing decision. variable of product quality (X1), price (X2), promotion (X3) by together to purchasing decision (Y). Result of analysis test the coefficient determinasi obtained Adjusted R square (R2) equal to 0,595, this matter indicate that the variable of product quality (X1), price (X2), promotion (X3) have the influence to variable of purchasing decision equal to 59,5%. While the rest (100 - 59,5 = 40,5%) influenced by other factors outside accurate variable.</description><date>2017-02</date><type>Other:Karya Ilmiah</type><type>PeerReview:NonPeerReviewed</type><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/49456/2/HALAMAN%20DEPAN.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/49456/3/BAB%20I.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/49456/4/BAB%20II.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/49456/5/BAB%20III.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/49456/6/BAB%20IV.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/49456/7/BAB%20V.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/49456/8/DAFTAR%20PUSTAKA.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/49456/9/LAMPIRAN.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/49456/10/PERNYATAAN%20PUBLIKASI.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/49456/25/NASKAH%20PUBLIKASI-andy.pdf</identifier><identifier> Winarto, Andy Eko and , Drs.Kusdiyanto,MSi (2017) Analisis Pengaruh Beberapa Faktor Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (Amdk) Merek Aqua (Studi pada konsumen AQUA di Kec.Nguter, Sukoharjo). Skripsi thesis, Universitas Muhammadiyah Surakarta. </identifier><relation>B200110342</relation><recordID>49456</recordID></dc>
language eng
format Other:Karya Ilmiah
Other
PeerReview:NonPeerReviewed
PeerReview
File:application/pdf
File
author Winarto, Andy Eko
, Drs.Kusdiyanto,MSi
title Analisis Pengaruh Beberapa Faktor Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (Amdk) Merek Aqua (Studi pada konsumen AQUA di Kec.Nguter, Sukoharjo)
publishDate 2017
topic HB Economic Theory
HD28 Management. Industrial Management
url http://eprints.ums.ac.id/49456/2/HALAMAN%20DEPAN.pdf
http://eprints.ums.ac.id/49456/3/BAB%20I.pdf
http://eprints.ums.ac.id/49456/4/BAB%20II.pdf
http://eprints.ums.ac.id/49456/5/BAB%20III.pdf
http://eprints.ums.ac.id/49456/6/BAB%20IV.pdf
http://eprints.ums.ac.id/49456/7/BAB%20V.pdf
http://eprints.ums.ac.id/49456/8/DAFTAR%20PUSTAKA.pdf
http://eprints.ums.ac.id/49456/9/LAMPIRAN.pdf
http://eprints.ums.ac.id/49456/10/PERNYATAAN%20PUBLIKASI.pdf
http://eprints.ums.ac.id/49456/25/NASKAH%20PUBLIKASI-andy.pdf
http://eprints.ums.ac.id/49456/
contents This study aims to determine whether there is significant influence price, product quality, and promotion of their product purchasing decisions Bottled Drinking Water Aqua and to find among the variable price, product quality, and the promotion of which variable had a dominant influence on purchasing decisions Bottled Water Aqua. The population in this study is the household consumer products Aqua mineral water in the region Nguter, Sukoharjo. In this study determined the sample size 25 times the independent variable. Multiple regression analysis which will be conducted by three independent variables requires adequencysample of 100 respondents. Sample collection method used was purposive sampling. Data analysis techniques used test instrument, The reliability test, classic assumption test, multiple regression test. Result of this research variable of product quality have the influence which signifikan to purchasing decision. Price variable have the influence which signifikan to purchasing decision. Promotion variable have the influence which signifikan to purchasing decision. variable of product quality (X1), price (X2), promotion (X3) by together to purchasing decision (Y). Result of analysis test the coefficient determinasi obtained Adjusted R square (R2) equal to 0,595, this matter indicate that the variable of product quality (X1), price (X2), promotion (X3) have the influence to variable of purchasing decision equal to 59,5%. While the rest (100 - 59,5 = 40,5%) influenced by other factors outside accurate variable.
id IOS2728.49456
institution Universitas Muhammadiyah Surakarta
institution_id 249
institution_type library:university
library
library Perpustakaan Universitas Muhammadiyah Surakarta
library_id 555
collection Digital Repository Universitas Muhammadiyah Surakarta
repository_id 2728
subject_area Agama
Ekonomi
Farmasi
city KOTA SURAKARTA
province JAWA TENGAH
repoId IOS2728
first_indexed 2017-02-25T15:11:33Z
last_indexed 2017-02-25T15:11:33Z
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