Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Iphone (Studi Kasus Pada Universitas Muhammadiyah Surakarta)
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35322 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://eprints.ums.ac.id/35322/</relation><title>Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Iphone (Studi Kasus Pada Universitas Muhammadiyah Surakarta)</title><creator>Rofiq Rizki, Ainur</creator><subject>QH301 Biology</subject><description>The purpose of this research are: 1) to describe the impact of quality product and price towards to the consumers’ decision to purchase Iphone product. 2) to describe betwen quality product and price, which variable having dominant effect to the consumers’ decision in purchase Iphone product.
The type of this research is associative quantitative, by taking conclusion by statistical analysis. The population is UMS college student who use Iphone. Sample is taken from 100 respondents using purposive sampling technique. Data analysis technique is using multiplied linear regression analysis, though the hipothesis test uses test -t, test-F, and test- . Based on the data analysis result done, this research shows that the product quality and the price have some significant impacts toward the decission of purchasing Iphone products. The variable which owns the most effect is the product quality.</description><date>2015</date><type>Other:Karya Ilmiah</type><type>PeerReview:NonPeerReviewed</type><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/35322/1/02.%20NASKAH%20PUBLIKASI.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/35322/4/03.%20HALAMAN%20DEPAN.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/35322/7/04.%20BAB%20I.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/35322/8/05.%20BAB%20II.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/35322/9/06.%20BAB%20III.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/35322/10/07.%20BAB%20IV.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/35322/16/08.%20BAB%20V.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/35322/19/09.%20DAFTAR%20PUSTAKA.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/35322/22/10.%20LAMPIRAN.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://eprints.ums.ac.id/35322/25/01.%20Surat%20Pernyataan%20Publikasi%20Karya%20Ilmiah.pdf</identifier><identifier> Rofiq Rizki, Ainur (2015) Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Iphone (Studi Kasus Pada Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta. </identifier><relation>B100110179</relation><recordID>35322</recordID></dc>
|
| language |
eng |
| format |
Other:Karya Ilmiah Other PeerReview:NonPeerReviewed PeerReview File:application/pdf File |
| author |
Rofiq Rizki, Ainur |
| title |
Analisis Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Iphone (Studi Kasus Pada Universitas Muhammadiyah Surakarta) |
| publishDate |
2015 |
| topic |
QH301 Biology |
| url |
http://eprints.ums.ac.id/35322/1/02.%20NASKAH%20PUBLIKASI.pdf http://eprints.ums.ac.id/35322/4/03.%20HALAMAN%20DEPAN.pdf http://eprints.ums.ac.id/35322/7/04.%20BAB%20I.pdf http://eprints.ums.ac.id/35322/8/05.%20BAB%20II.pdf http://eprints.ums.ac.id/35322/9/06.%20BAB%20III.pdf http://eprints.ums.ac.id/35322/10/07.%20BAB%20IV.pdf http://eprints.ums.ac.id/35322/16/08.%20BAB%20V.pdf http://eprints.ums.ac.id/35322/19/09.%20DAFTAR%20PUSTAKA.pdf http://eprints.ums.ac.id/35322/22/10.%20LAMPIRAN.pdf http://eprints.ums.ac.id/35322/25/01.%20Surat%20Pernyataan%20Publikasi%20Karya%20Ilmiah.pdf http://eprints.ums.ac.id/35322/ |
| contents |
The purpose of this research are: 1) to describe the impact of quality product and price towards to the consumers’ decision to purchase Iphone product. 2) to describe betwen quality product and price, which variable having dominant effect to the consumers’ decision in purchase Iphone product.
The type of this research is associative quantitative, by taking conclusion by statistical analysis. The population is UMS college student who use Iphone. Sample is taken from 100 respondents using purposive sampling technique. Data analysis technique is using multiplied linear regression analysis, though the hipothesis test uses test -t, test-F, and test- . Based on the data analysis result done, this research shows that the product quality and the price have some significant impacts toward the decission of purchasing Iphone products. The variable which owns the most effect is the product quality. |
| id |
IOS2728.35322 |
| institution |
Universitas Muhammadiyah Surakarta |
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249 |
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library:university library |
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Perpustakaan Universitas Muhammadiyah Surakarta |
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555 |
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Digital Repository Universitas Muhammadiyah Surakarta |
| repository_id |
2728 |
| subject_area |
Agama Ekonomi Farmasi |
| city |
KOTA SURAKARTA |
| province |
JAWA TENGAH |
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IOS2728 |
| first_indexed |
2016-09-22T02:52:34Z |
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2016-09-22T02:52:37Z |
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dc |
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1765810922900684800 |
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17.538404 |