Building People's Awareness on Using the Outdoor Advertising for Tourism Promotion Case Study: Tourism-Content Billboards in Yogyakarta, Indonesia
| Main Authors: | FA. Wisnu Wirawan, -, Prima Dona Hapsari, NIP 197712082010122001 |
|---|---|
| Format: | Proceeding PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
http://digilib.isi.ac.id/1653/1/IAFOR%20Proceeding%20-%20Building%20People%27s%20Awareness%20-%20FA.%20Wisnu%20dan%20P.%20Dona%20H.pdf http://digilib.isi.ac.id/1653/ http://lib.isi.acid |
Daftar Isi:
- The out-of-home (outdoor) advertising is still used as a media campaign that gives many advantages for advertisers because of its benefits. Because of this, the use of out-of-home advertising can be maximized on its potential use for the tourism promotion in Yogyakarta, which is famous as the city of arts and culture. The purpose of this study was to evaluate the use of outdoor advertising for promoting products and tourist attractions of Yogyakarta city, as well as providing education for people in the messages of visual communication, from marketing communications perspective. It is well-acknowledged as well for giving advertisers and local government the educative parameter on appropriate concept of promotion. This is a qualitative research using a case study method. The technique used was observation and library research. The object of this study is the billboard which products and tourist‟s places of interest in Yogyakarta becomes its content. The result of this study is that billboard‟s content and design still need to be maximally integrated as media for tourism promotion.