ANALISIS PENGARUH NILAI PELANGGAN, EXPERIENTIAL MARKETING DAN RASA KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN (STUDI KASUS HOTEL PONDOK TINGAL MAGELANG)
| Main Author: | Khasanah, Imroatul; Fakultas Ekonomika dan Bisnis Universitas Diponegoro |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
STUDI MANAJEMEN DAN ORGANISASI
, 2015
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| Online Access: |
http://ejournal.undip.ac.id/index.php/smo/article/view/8864 http://ejournal.undip.ac.id/index.php/smo/article/view/8864/7210 |
Daftar Isi:
- This research study aimed to determine the influence of customer value, experiential marketing, trust toward customer satisfaction of Hotel Pondok Tingal Magelang. A sample of this study is 100 customers. The technique used in sampling is purposive sampling. The results of this study showed that customer value, experiential marketing, trust toward customer satisfaction have been effect on positive and significant. Customer value represent most dominant factor in influencing customer satisfaction.