A Study on how marketing and sales organization works in a building materials company in the cities of Madiun, Kediri, Tuban, Malang, and Banyuwangi
| Main Author: | Winarsih, . |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
|
| Subjects: | |
| Online Access: |
http://repository.wima.ac.id/7029/1/ABSTRAK.pdf http://repository.wima.ac.id/7029/2/BAB%201.pdf http://repository.wima.ac.id/7029/3/BAB%202.pdf http://repository.wima.ac.id/7029/4/BAB%203.pdf http://repository.wima.ac.id/7029/5/BAB%204.pdf http://repository.wima.ac.id/7029/6/BAB%205.pdf http://repository.wima.ac.id/7029/7/LAMPIRAN.pdf http://repository.wima.ac.id/7029/ |
| ctrlnum |
7029 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.wima.ac.id/7029/</relation><title>A Study on how marketing and sales organization works in a building materials company in the cities of Madiun, Kediri, Tuban, Malang, and Banyuwangi</title><creator>Winarsih, .</creator><subject>Management</subject><description>This Case Study aims to know more about on the workings of marketing strategy and marketing mix 4 Ps in business to business (B2B) within the PT D Company and to get a better understanding on how that business to business strategy is used by the PT Company. This Case Study uses primary data from the questionnaires used by the PT D Company organization for interviews with retail hardware stores in five cities in East Java. Those five cities are Madiun, Kediri, Tuban, Malang, and Banyuwangi. Other primary data used comes from direct face to face interviews with the PT D Company management, conducted directly by the Author. The findings from the interview with management and field interviews show a close match between practice and theory as described in the chapter literature review. Key words: marketing mix 4 Ps, marketing strategy, business to business marketing</description><date>2016</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.wima.ac.id/7029/1/ABSTRAK.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.wima.ac.id/7029/2/BAB%201.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.wima.ac.id/7029/3/BAB%202.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.wima.ac.id/7029/4/BAB%203.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.wima.ac.id/7029/5/BAB%204.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.wima.ac.id/7029/6/BAB%205.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.wima.ac.id/7029/7/LAMPIRAN.pdf</identifier><identifier> Winarsih, . (2016) A Study on how marketing and sales organization works in a building materials company in the cities of Madiun, Kediri, Tuban, Malang, and Banyuwangi. Undergraduate thesis, Widya Mandala Catholic University Surabaya. </identifier><recordID>7029</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
Winarsih, . |
| title |
A Study on how marketing and sales organization works in a building materials company in the cities of Madiun, Kediri, Tuban, Malang, and Banyuwangi |
| publishDate |
2016 |
| topic |
Management |
| url |
http://repository.wima.ac.id/7029/1/ABSTRAK.pdf http://repository.wima.ac.id/7029/2/BAB%201.pdf http://repository.wima.ac.id/7029/3/BAB%202.pdf http://repository.wima.ac.id/7029/4/BAB%203.pdf http://repository.wima.ac.id/7029/5/BAB%204.pdf http://repository.wima.ac.id/7029/6/BAB%205.pdf http://repository.wima.ac.id/7029/7/LAMPIRAN.pdf http://repository.wima.ac.id/7029/ |
| contents |
This Case Study aims to know more about on the workings of marketing strategy and marketing mix 4 Ps in business to business (B2B) within the PT D Company and to get a better understanding on how that business to business strategy is used by the PT Company. This Case Study uses primary data from the questionnaires used by the PT D Company organization for interviews with retail hardware stores in five cities in East Java. Those five cities are Madiun, Kediri, Tuban, Malang, and Banyuwangi. Other primary data used comes from direct face to face interviews with the PT D Company management, conducted directly by the Author. The findings from the interview with management and field interviews show a close match between practice and theory as described in the chapter literature review. Key words: marketing mix 4 Ps, marketing strategy, business to business marketing |
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IOS2682.7029 |
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Universitas Katolik Widya Mandala Surabaya |
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50 |
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library:university library |
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Perpustakaan Universitas Katolik Widya Mandala Surabaya |
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525 |
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Repository Widya Mandala Catholic University Surabaya |
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2682 |
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Agama Akuntansi Bahasa |
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KOTA SURABAYA |
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JAWA TIMUR |
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IOS2682 |
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2016-09-24T06:18:49Z |
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2016-09-24T06:18:49Z |
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1765773246570954752 |
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17.538404 |